Product Details

• Amazon Sales Rank: #6006 in Books
• Published on: 2006-01-01
• Number of items: 1
• Binding: Hardcover
• 816 pages

Customer Reviews

this book sucks
this book has been published and republished with the only chnages being the chapters reversed and new examples. the index in the back however has not been updated so it references incorrect pages. several acronyms used are not explained. terrible book.

Tons of theoretical information
Although this is the primary used textbook for MBA students in marketing classes, it lacks one major substance- practical implications. Kotler and Keller are absolutely awesome in introducing almost all theories applied to marketing (except they lack to focus on international marketing), but this text is not "applied" marketing. Therefore my only problem with this about 700-page textbook is it's missing crucial steps required to achieve mentioned goals.

Good
Nice but the main weakness stands on the delivery on time especially for outside Europe